iPhones are identified for being costly, however for US consumers at the very least, one factor Apple has been good at shouldn’t be elevating costs, with the beginning worth of the highest fashions remaining the identical because the launch of the iPhone X. Nonetheless, that streak might be damaged this yr, because the iPhone 15 Professional and iPhone 15 Professional Max may cost greater than their predecessors.

That’s in line with Jeff Pu, a tech analyst at Haitong Worldwide Securities (an funding agency in Hong Kong), in a analysis notice seen by MacRumors (opens in new tab).

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