Substack has formally launched Notes for all customers. The brand new product takes a number of cues from Twitter and joins the of trying to lure away customers from Elon Musk’s beleaguered social community. At first (and second) look, Substack Notes . As a substitute of tweets, you’ve gotten notes. As a substitute of retweets, you get restacks. You may publish exterior hyperlinks, pictures, movies and anything that strikes your fancy.


Your feed is damaged up into two teams. The “Dwelling” tab is the prolonged community comprised of creators you subscribe to, different customers these creators suggest and anybody you comply with. The “Subscribed” tab is reserved for content material creators, prioritizing notes and exercise from creators you really subscribe to. 

“Traditionally, having worthy posts get shared extensively is likely one of the main ways in which writers discover progress on Substack,” the corporate writes. “Notes will assist posts discover a worthwhile viewers of writers and readers who’re already invested within the Substack ecosystem and are only one click on away from a subscription.”

Substack Notes already triggered a good bit of controversy straight from its first announcement final week. Upon that announcement, Twitter started blocking engagement with Substack-related tweets, although the social media big has paused its complete bully routine. That is undoubtedly a yr of progress for Substack, with the platform attracting high-profile creators and including a chat function to additional cement the service as a pseudo-social community.

Whereas Notes comes pre-seeded with influencers who’ve massive Substack followings, the corporate clarified to Engadget that “anybody can use Notes identical to writers can.” It isn’t clear in observe whether or not common of us will need to flip Notes right into a second Twitter or only a place to keep up a reference to their favourite publication creators. 

Substack says that is nonetheless an early model of the product, so customers ought to count on “bumps, bugs and imperfections,” although it encourages them to take to Notes to challenge suggestions. The corporate additionally says that is only a small piece of a bigger puzzle meant to deliver extra income and publicity to content material creators.

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