Keith Wilson is the Founder & CEO of Klearcoat Labs, a Web3 firm that’s constructing a bridge between the automotive {industry} and the Web3 neighborhood by enabling automotive manufacturers to attach with prospects by way of non-fungible tokens. 

A Mississippi native, Keith obtained his bachelor’s diploma in advertising and marketing on the College of Mississippi in 2008. He then moved to Atlanta in 2009 to earn his M.B.A. with a focus in Advertising and marketing at Clark Atlanta College in 2011. Whereas at CAU, Keith studied overseas for a semester in Beijing & Shanghai China at The College of Worldwide Enterprise & Economics incomes distinct certifications in Worldwide Enterprise & Worldwide Advertising and marketing. He additionally accomplished a summer time internship with Ford Motor Firm in Detroit, Michigan the summer time of 2010. 

After commencement, Keith was recruited to the Advertising and marketing Management Program at Ford the place he has since led a $1B P&L and through which he grew to $1.5B in income inside a 12 months as the top of the Ford Expedition model. Whereas at Ford, he additionally went again to China on task the place he led all International Product Technique for the Lincoln China group, introducing a few of the first electrical autos in East Asia. 

After Ford, Keith moved again to Atlanta the place he has since led new product technique efforts for Georgia Energy and brought on the function of Product Administration Director of Peugeot North America for PSA Groupe, now referred to as Stellantis. 

Most lately Keith was the Head of Partnerships for the Japanese U.S. for Rivian Automotive. Whereas at Rivian, he developed strategic public/personal partnerships with the States of Tennessee, Michigan, South Carolina & Georgia that resulted within the deployment of Rivian stage 2 charging stations statewide. 

Alongside together with his duties at Klearcoat Labs, Keith nonetheless consults with cities and counties all through the southeast on the EV {industry} and EV neighborhood charging deployment methods.

C-level-experienced chief in U.S. and worldwide bank card and shopper lending corporations with a popularity for driving product innovation, superior analytic expertise, and improved P&L efficiency. UK / US twin citizenship and residency, with extra expertise in start-ups and turnarounds.

• Developed account-level profitability fashions for purchasers and collections technique optimization fashions and software program.
• Bought assortment suite to CGI, Inc, a multi-national consulting, and programs integration firm.
• Led turnaround in development and profitability at Vanquis Financial institution with an 18+% enhance in PBT and doubling new buyer acquisitions.
• Spear-headed senior regulatory engagements in UK, USA, and Taiwan. Led FCA operational engagement and technique to handle buyer outcomes, Persistent Debt, Affordability, and GDPR compliance for Vanquis Financial institution.
• Reworked Barclaycard UK to develop into a data-driven, customer-focused enterprise mannequin, delivering #1 market share of latest prospects, document earnings, and development.
• Developed industry-first merchandise and affords within the UK together with “Low-Fee, No-Fee”, Barclaycard Flexirate and Barclaycard Preliminary, Vanquis Chrome Visa, and Vanquis Progress Visa. Chosen as New Credit score Card Product of the 12 months within the UK on two events.
• Drove worldwide card growth technique of a world firm to start out a brand new card enterprise in Taiwan, securing regulatory approval in document time, buying property of a failed lender, and reaching profitability inside two years.
• Honed a acknowledged experience in bank card profitability administration throughout prime and non-prime portfolios. World-class ends in risk-adjusted margin administration by way of the cycle.
• Delivered document development and profitability of managed P&L for Barclays, Vanquis, and Associates.

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