The iPhone 14 Professional Max is already one of the costly smartphones obtainable, however it appears like Apple is laying the groundwork to launch one thing even pricier, primarily based on contemporary feedback from the corporate’s CEO, Tim Prepare dinner.

Bloomberg (opens in new tab) experiences that, in Apple’s Q1 2023 earnings name, Prepare dinner was requested whether or not the rising common gross sales costs of iPhones was sustainable, to which he replied “I believe individuals are keen to essentially stretch to get one of the best they’ll afford in that class,” including that iPhones had grow to be “integral” to individuals’s lives.

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